The Bugatti Logo: Meaning and History

Bugatti Logo on Grille

Bugatti luxury performance cars like the Veyron, the Divo, and the Chiron have more in common than their unbridled power and massive engines. Like the classic Bugatti models that came before them and the cutting-edge predecessors that will come after, they all sport the Bugatti logo. And when it comes to Bugatti, a logo is more than just a logo: it’s a multi-faceted emblem symbolizing everything the brand represents. Learn more about the Bugatti logo history with Bugatti Broward, below.

Bugatti History: A Storied Past

Before we break down the Bugatti logo, let’s take a brief look at the compelling Bugatti history, from its origins to where it stands today. In 1909, Italian-born automobile designer Ettore Bugatti founded Automobiles Ettore Bugatti in Molsheim: a then-German city which is now a commune in France. Even back then, Bugatti performance vehicles were renowned for their design and their numerous racing victories.

Ettore Bugatti passed away in 1947 and, because his son had passed in 1939, there was no heir to the company. As a result, Automobiles Ettore Bugatti ceased production of its automobiles for several decades.

In the 1990s, an Italian entrepreneur revived the Bugatti brand as a manufacturer of limited production luxury performance cars like the one-off Centodieci: a recently released model with only 10 units made. Many Weston performance vehicle enthusiasts are surprised to learn that today, the Bugatti brand is owned by the Volkswagen Group.

Bugatti Logo History: Breaking Down the Design

The Bugatti logo brings refined style to the hood of every high-performance model it adorns. Its red background symbolizes the power and passion drivers feel behind the wheel, and serves as an eye-catching backdrop for the white ‘BUGATTI’ lettering, the black ‘EB’ emblem, and the 60 red dots seated in the thin white border. Check out our breakdown of the individual Bugatti logo elements to learn more:

  • 60 red dots adorn the narrow white outer edge of the Bugatti logo. Their meaning is speculated, with some believing the dots represent safety wires, which appeared like lace patterns on Bugatti models. Others believe the dots are pearls, symbolizing that Ettore Bugatti thought of his vehicles as “fine jewels.”
  • The black ‘EB’ emblem, of course, represents Ettore Bugatti as the founder of the company.
Bugatti Logo on Steering Wheel

Experience Your Favorite Bugatti Model at Bugatti Broward

If you’ve been thinking about expanding your luxury performance car collection with a new or pre-owned model that bears the Bugatti logo, a visit to Bugatti Broward is in order. Stop by when you’re in the Southwest Ranches or Fort Lauderdale area, or contact us to arrange an appointment at our Davie showroom. During your visit, you can learn more about the Bugatti logo history and explore other Bugatti features and facts, such as the top speeds of the current lineup.

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Bugatti Broward
Bugatti Broward
4645 Volunteer Rd
Davie, FL, 33330 US
(954) 618-0134
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Bugatti Broward 26.0613418, -80.3528633.